We have been living through the pandemic for almost 2 years. A lot has changed in our lives, including our online business and consumer shopping behaviors. As a business owner, you should always be prepared for those changes and adapt quickly to steer your business in the right direction.
So, here are the 9 biggest consumer trends in 2022 that will keep you updated and stay ahead of the eCommerce competition.
9 Consumer Trends in 2022 That You Should Know
1. Online shopping will replace traditional shopping
Ecommerce has become king now! Every brand now goes online, as people prefer shopping online more than ever before. Online shopping already dominates in 2021 and will continue to do so in 2022. More technology improvements have made it super convenient and comfortable for people to shop online, especially with all lockdowns and strict restrictions due to Covid-19.
Delivery is much faster with so many shipping methods. And online business both benefits brands and shoppers. We can save a huge cost especially with dropshipping. No wonder if this is one of the biggest consumer trends in 2022 which is good news to all of us.
2. It’s the time for consumer “Gen Z”
Your audience keeps changing. They become older. The younger generation will take over. And we’re talking about Gen Z here. In fact, Gen Z has been account for 40% of all consumers. And it’s time for you to pay more attention to this group. It’s important to understand who they are and what they like to target them better.
3. Educational content gets more attention
Nowadays, things have changed a lot. People are not just looking for something to buy alone. They need something else from brands. And many brands are trying to offer their customers more value through educational content.
Educating your audience means that you put effort into building relationships with them. You give them interesting insights, useful guides to solving their problems. Then they will want to connect with your brand and give you something back. That’s why education will be among the next consumer trends in 2022 that we should know to adapt our marketing accordingly.
4. Storytelling becomes the new trend
Storytelling is a great way to deliver your brand message and communicate with your audience. It has become one of the new consumer trends in 2022 as it’s very effective to educate people using this method. You can tell how your products will help your customers in their real lives. You can tell stories about your brand and your visions. And so much more.
It’s recommended that you should use video or influencers or user-generated content for storytelling. It will not get the sales immediately but will build trust among people and build your brand image in the long run.
5. Automation will be enforced
Automation will become one of the big consumer trends in 2022. In 2021, it’s not quite popular. But when the demand for streamlined processes becomes higher, you will easily see the change. Automation offers a big help in making marketing efforts more effective from email marketing to social media posting. People can expect to do less but get more and save more time with the growth of automation in a short time.
6. Personalization will dominate
Customer demand becomes higher over time. They want better and better service. They want to feel cared for. They want to feel unique. They want a more satisfying buying experience. So, that’s why many brands focus on personalization more.
With the help of automation solutions, personalization becomes more possible. You can address your client’s first name when you send them emails. You can show each message or product collection to each customer. And even more than that.
7. Sustainable products are in high demand
Next up on our list of consumer trends in 2022 will be related to sustainability. People are now aware of energy-saving and environmental issues. They would prefer to buy sustainable products rather than single-use ones. As a dropshipper, you can promote your sustainable practices by offering sustainable products, supporting environmental protection, choosing a sustainable sourcing process, or partnering with a dropshipping agent or supplier with the same commitment.
8. Online events will become more popular
The pandemic has had a severe impact on the event industry all over the world. But that does not put events to an end. Instead, online events will take over. One of the new consumer trends in 2022 will be the growing popularity of online events. Those events like streaming or virtual tours have become more popular. And they still can engage with the audience and make it much easier for people to attend.
9. Now is the era for Augmented Reality
Technology also has a big role in consumer trends in 2022. In fact, Augmented and Virtual Reality will fill the gap of online shopping. People cannot go to the store to see the product in real life and touch the product with their hands. But AR can give them a similar experience. With AR, they can just upload a photo of themselves to try on clothes. That is fantastic and will give people a more satisfying experience when they shop online.